Privacy & Cookies Policy

Last updated: 18 July 2026

Site owner and controller

Site owner: Scott Edwards

Data controller: Scott Edwards

Privacy contact: [email protected]

What this site does

This site is a small educational tool for practising how to read an analog watch. It shows a random analog watch, lets a visitor reveal the matching digital time, and lets the visitor move to the next flash card. It also lets the visitor choose a colour theme.

Why analytics is used

If you accept optional analytics, Google Analytics 4 is used to:

• count visits
• understand how people use the flash cards
• measure reveal and next-card interactions
• understand theme choices
• improve the tool

Lawful basis

The lawful basis for this optional Google Analytics processing is your consent.

When Google Analytics runs

Google Analytics will not load unless you accept analytics. If you decline before Google Analytics has loaded, the flash-card tool still works normally and the site does not load the Google Analytics script.

If you accept analytics, the site loads Google Analytics and allows page measurement plus the custom interaction events described in this notice. These events may not be recorded if they occur before the Analytics script has finished loading.

Your analytics choice is stored for approximately 183 days and can be changed later using the Cookie settings control.

Information processed if analytics is accepted

If you accept analytics, Google Analytics may process information such as:

• page visits
• interaction events such as revealing the digital time or loading the next card
• theme choices
• approximate geographic location, which may include city-level information
• browser type
• device type and more detailed device information
• operating system
• analytics identifiers created after consent

The site does not request GPS location or intentionally send precise location, names, email addresses, account identifiers, free-text user content, or other deliberately identifying event values to Google Analytics. Google Analytics may process approximate location and device details based on its configuration and available signals.

Recipient

Google receives and processes the analytics information. Depending on the applicable Google Analytics terms and Google’s current service structure, this may involve Google entities such as Google Ireland Limited and/or Google LLC.

International transfers

Google may process analytics information outside the UK. International transfers are handled under Google’s contractual and legal transfer safeguards as described in Google’s own documentation and terms.

Retention

The GA4 event-data retention setting for this site is 14 months, the maximum available for a Standard GA4 property. Standard aggregated reports can retain longer-term trends, while this setting controls detailed event-level data used by features such as Explorations and funnel reports.

Your rights

If UK data-protection law applies to you, you may have rights including the right to withdraw consent, ask for access, ask for correction, ask for deletion where applicable, ask for restriction, object where applicable, and complain to the Information Commissioner’s Office.

Use the privacy contact listed above for privacy requests.

Withdrawing or changing consent

You can use the permanent Cookie settings control on this site to accept or decline analytics later. If you withdraw consent, the site updates the consent setting to denied, blocks future custom events from this site, and attempts to remove visible first-party Google Analytics cookies where technically possible. If Google Analytics has already loaded, the script is not unloaded from the current page, so the site cannot guarantee that every in-flight or queued request stops immediately.

Withdrawal does not mean that data already collected by Google Analytics will automatically be deleted.

Browser storage and cookies

Browser local storage is also a form of client-side storage and is covered by the same general storage-access expectations as cookies.

Google information

Google provides more information about how Analytics data is used here: How Google uses information from sites or apps that use its services.